If you run a business, social media is a must for you, so let’s take a closer look at how social media can help your business. It has never been easier and also more affordable for small businesses to be heard. You can use these marketing tools to connect directly with your clients and build your brand. Also, the posting itself is FREE (if I don’t count paid advertising).
How social media can help your business
In the past, it was very difficult to shout out’ big companies in the marketing space. Social media gave a voice to small companies. That’s why they need to be used. More and more people sign up for social media every day. And these are your current and potential clients. Since they’re there, you have to be there too. Social media can help you to
1. Find new customers
People who are looking for a product or service that will solve their problem are intensively searching the Internet. Your blog post with good advice, a good review from your current customers, or your comments on social media where you help with a similar problem will attract other people and are more likely to be willing to buy a product or service from you.
2. Keep current customers
People already know that companies are more accessible through social media and are happy to make contact. You can find out how you can improve your product or service to better serve customers. You can also keep the customer’s attention by informing them about everything that is happening in your company right now, what new things you are planning for them.
3. Keep marketing costs low
Providing compelling content on social media can help you reach and expand your followers. You can create posts on social media for free. However, we know that it is becoming increasingly difficult to gain an organic reach, so in time it will definitely be necessary to help the reach with paid advertising. But even paid advertising campaigns on social media (such as Facebook Ads) are cheaper than ads in traditional media or advertising in search engines.
4. Build a brand
You can let the world see who you are and what you do, what your mission, values, vision, or competitive advantages are.
5. Increase website traffic
Posts you post on social media will attract people to your website. It should be content that will help your clients fulfill their dream or solve their problems. The traffic gained in this way costs you nothing and you build the necessary trust when visitors become customers.
6. Improve SEO
Google has made it clear that it considers “social signals” when ranking a site. (If you’re wondering what affects your site’s placement in Google’s search engine, read Google’s 200 Ranking Factors: The Complete List (2021). Also, keep in mind that people don’t just use Google or Bing to search. Times have moved on and new search engines are social media platforms.
Having or not having social media is no longer a matter of choice. If you want to succeed with your business, you must be present in the online space. Every business, small or large, needs social media. Especially at a time when the economic consequences of the coronavirus pandemic have forced many companies to accelerate their move to the online sphere.